Our Story

Hello and welcome!

My journey into the world of Sanrio and other adorable merchandise began with a simple quest for the perfect suitcase for my little girl. She was just 3 or 4 years old, and we were preparing for a trip. I wanted to find a cute, manageable suitcase that she could handle herself. After searching high and low in UK shops with no luck, I finally found the perfect pink suitcase adorned with Hello Kitty and flowers on a US website. Unfortunately, they did not ship to the UK, and I eventually found a substitute on eBay.

This search sparked my interest in Hello Kitty and, more broadly, the world of Sanrio. I’ve always had a love for stationery—there's just something about pens, colors, and cute letter sets that I can't get enough of. Around this time, I had been selling a few things on eBay and was on the lookout for a niche market. Hello Kitty, with its understated designs and pastel colors, captivated me, and I knew I had found my niche.

Back then, Sanrio products were hard to come by in the UK. There was a small Sanrio office here, but they only supplied brick-and-mortar shops, not online stores. Determined to bring these adorable items to a wider audience, I eventually found a supplier in Hong Kong. This was the beginning of my little business, which has now been running for over 20 years.

Over the years, the market has evolved. At times, Hello Kitty products became more widely available, but we have always striven to offer items that are unique and not easily found in the UK. This way, we can provide our customers with something special.

Our mainstays include Sanrio, San-x, and Pusheen products. We would really like to be able to offer some cute UK products to a wider audience and we have done so in the past, but currently, our search continues. Let us know if you think there is something we are missing.

We are still a small family-run business and we quite like it that way. Offering good customer service and communication is very important to us, and we want all of our customers to be happy with our service and products. So if you have any questions, feel free to ask. We even have a telephone line if you prefer to speak to us directly and don't want to email or use messaging services.

Thank you for visiting, and I hope you find something you love here.

— Eleni